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顧客の声からイノベーションがおきることはないという。根底にあるのは、ヘンリー・フォードの言葉「何が欲しいかと顧客に尋ねていたら、『足が速い馬』と言われたはずだ」というものだ。
— スティーブ・ジョブズ 驚異のイノベーション―人生・仕事・世界を変える7つの法則(カーマイン・ガロ)のまとめ 〜 本の要点まとめサイト【ブクペ】 〜 (via applearts)

(via plasticdreams)

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